Show Directory Advertising Specs
2010 ABC Kids Expo

General:

• All Files must be on CD and sent to:

  All Baby & Child Inc.
  Attn: Advertising/Eric
  12302 Hart Ranch
  San Antonio, TX 78249
  210-691-4848

• Color proofs must accompany all CD's
• File formats include PSD, AI, EPS, or PDF.  Adobe CS3 Software is our standard production software which includes Photoshop, Illustrator, and Acrobat.

Directory (NEW Larger Format - Finished size 6" x 10"):

Full Page Ads (full bleed)

• Prints Four Color Process all PMS colors are Pro-matched
• All Files should be saved as CMYK Files
• Ads print in "Portrait" format
• "Spreads" should be sent as individual one page files.
• Bleed Size: 6.25" x 10.25" (1/8" on all sides)
• Non Bleed Size: 5.5" x 9.5" (1/4" in from trim on all sides)
• Critical Copy area: 5.5" x 9.5" (1/4" in from trim on all sides)
  
• Thin ruled borders should be a minimum of 1/8" (.125") inside Final Trim Dimensions
• File must be provided on CD with a minimum of two layers (images/graphic in one layer and text in a second layer).
• All final images and fonts must be included on CD

1/2 Page Horizontal Ads

• Prints Four Color Process all PMS colors are Pro-matched
• All Files should be saved as CMYK Files
• Ads print in "Landscape” format
• Final Dimensions of printed ad (1/2 page horizontal) 5.5" x 4.625"
• NO BLEEDS
• File must be provided on CD with a minimum of two layers (images/graphic in one layer and text in a second layer).
• All final images and fonts must be included on CD

1/2 Page Vertical Ads

• Prints Four Color Process all PMS colors are Pro-matched
• All Files should be saved as CMYK Files
• Ads print in "Portrait" format
• Final Dimensions of printed ad (1/2 page vertical) 2.625" x 9.5"
• NO BLEEDS
• File must be provided on CD with a minimum of two layers (images/graphic in one layer and text in a second layer).
• All final images and fonts must be included on CD
  

1/4 Page Ads

• Prints Four Color Process all PMS colors are Pro-matched
• All Files should be saved as CMYK Files
• Ads print in "Portrait" format
• Final Dimensions of printed ad (1/4 page) 2.625" x 4.625"
• NO BLEEDS
• File must be provided on CD with a minimum of two layers (images/graphic in one layer and text in a second layer).
• All final images and fonts must be included on CD

Questions about Advertising Specifications?

Contact Eric Seemann:

Phone (830) 535-6866
Fax (830) 535-6875
E-mail eric@theabcshow.com