2012 Abc Kids Expo
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  •  Buyers
  •  Media
  •  Sales Reps
  •  Other Attendees
     
 
Advertising

Whether you are a first time exhibitor or have been exhibiting for years, there are many steps that must be taken to make this the most successful show that it can be for your company and the one that is sometimes regrettably overlooked is MARKETING YOUR BOOTH. Promoting your company, demanding brand recognition, and showing buyers/retailers why they must have your product and where to find it at the show is one of the most important things you can do to be successful.

We have created opportunities that will fit every budget (Research shows that 15% of your exhibiting budget should be allocated towards promotion) to help you reach your show goals by reaching your targeted buyers/retailers. These opportunities may be used alone or combine them to maximize your exposure! To achieve the highest success rate, you should include at least one Pre-Show, one At-Show, and one Post Show opportunity in your advertising & sponsorship package.

Combine 3 or more types of advertising and receive a 15% multiple advertising discount

Please click here for the Advertising/Sponsorship Order Form, then complete and email to deanna@theabcshow.com

Click here for Advertising Specifications.   

 

Pre-Show Marketing
 
 
 

The Virtual Show

 

Virtual Listing Enhancement

Enhance your online listing with multiple product images and video and increase your listing views and leads! Your company logo and booth number can be seen every time the online floor plan is accessed and when your product category is searched. Reach attendees, prior to the show, while they are planning their show agenda so that you can increase your booth traffic at the show.

$   495  Featured Exhibitor
$1,295  Product Category
$1,495  Banner Package
$1,495 Show Highlight Feature (limited to 14 total spaces available)

 
 
Targeted Event Action Mailer
Team Mailer

The T.E.A.M. Mailer is one of the most effective, affordable and desired form of marketing to reach attendees before, during and following the show! We will produce and print the mailer, pay the postage, and send the mailers to over 15,000 recipients including currently registered attendees, previous attendees, and targeted attendees! Recipients receive the mailers approximately 2-3 weeks prior to the show when they are pre-planning their show agenda, making show appointments prior to the show, and looking for products that they must see at the show!

$1,995 T.E.A.M. Mailer Card Including 4-color both sides
$1,195 First Time Exhibitor Card
$595 Preferred Placement
$4,995 Exclusive Sample Product Insert

     
Hot Product eNews Program e-news

Connect with attendees before the ABC Kids Expo even begins! THIS IS THE ONLY OFFICIAL OUTLET TO REACH ABC ATTENDEES VIA EMAIL! Feature your product in the official Hot Product eNews Program. There will be 5 editions of the attendee e-newsletters sent in the weeks leading up to the show. *Bundle with a full page directory ad and receive $100 off!

• Featured Position $500 per edition
• Premium Position $750 Per edition

All Inclusive Packages:

• Featured Position in all 5 editions $2,300
• Premium Position in all 5 editions $3,200

     
At-Show Marketing
 
 
 

Buyer's Guide & Show Directory

 

Show Directory

Include your four color ad in the Buyer’s Guide & Show Directory, which is received by all attendees to be used at the show and throughout the entire year as a buyer’s guide!

$3,595   Inside Front Cover (2 page spread) (SOLD)
$1,895    Full Divider Page (placed beside category tab pages)
$1,795   Full Page
$1,500   Show Directory Bookmark (11” x 1.5”) (exclusive) (SOLD)
$1,195   ½ Page (vertical or horizontal)
   $850  First Time Exhibitor ½ Page
$1,995   Inside Back Cover (SOLD)
$3,595   Back Cover (SOLD)

 
 

Addendum Advertising

Addendum

The addendum accompanies the Show Directory and provides premium advertising space in black and white.

$2,395    Inside Front Cover (2 page spread)
   $750   Half Page
$2,395   Back Cover

 
 

Floor Plan Map

Map

Floor Plan Map used by attendees to navigate through the ABC Kids Expo! 

    $900    Deluxe Card Ad (15 per map)
$3,595    Exclusive Back Panel  Full Page

 
 

The Center

The Center

The rotating interactive carousel is placed in a high traffic area to capture the attention of buyers with literature pockets, ABCtv exhibitor commercial broadcast, backlit marquis, media wrap and kick panels.

    $325                Literature Pocket
    $995 (each)   Backlit Marquis
    $795 (each)   Kick Panels
    $1,995             Exclusive Media Wrap

 
 

Tote Bag Insert

Tote Inserts

Welcome attendees with a promotional flyer or small sample product inside the official show tote bags provided to all attendees.

$1,000 per insert (limit of 35 inserts per bag)

 
 

Floor Logo Adhesives

Floor Adhesives

Large floor graphic adhesives (3' x 4') are placed inside the exhibit hall entrances to provide high traffic visibility to attendees throughout the show!

$695 per floor adhesive

 
 

Window & Door Clings

Window Clings

Don’t want to be missed? Take advantage of two sided clings on the Las Vegas Convention Center entrance windows and doors.

Door Clings (2’x2’) - $695 ea. (SOLD)

Window Clings (4’x4’) - $695 ea. (SOLD)

Click here for diagram.

 
 

ABCtv Commercial Opportunities

ABCtv

Broadcast your pre-produced video/commercial in a continuous loop on multiple screens located on-site throughout the Convention Center!  Captivate your audience throughout the entire show with affordability!

   $750  15 second commercial
$1.250  30 second commercial
$1,900   60 second commercial

     
 
 
Post Show Marketing
 
 
 
The Virtual Show
Virtual Listing Enhancement
Enhance your online listing with multiple product images and video and increase your listing views and leads! Your company logo and booth number can be seen every time the online floor plan is accessed and when your product category is searched. Reach attendees, prior to the show, while they are planning their show agenda so that you can increase your booth traffic at the show.

$   495   Featured Exhibitor
$1,295   Product Category
$1,495   Banner Package
$1,495 Show Highlight Feature (limited to 14 total spaces available)

 



For further information on advertising opportunities,
please contact DeAnna Nowlin at (210) 691-4848 ext. 103 or deanna@theabcshow.com


     
               
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