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Exhibitor Success & ROI Center

The ABC Kids Expo Exhibitor Success and ROI Center is your free, on-demand, 24/7 exhibiting knowledge resource to give you answers to your most pressing exhibiting challenges, expand your exhibiting know-how, and improve your company's exhibiting performance and ROI. .

Exhibitor Webinars

Upcoming Live Webinars


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Webinar Replays

Driving Qualified Booth Traffic
How to Attract Enough of the Right Attendees to your ABC Kids Expo Exhibit

Download the Workbook

Watch the Video


First-Time ABC Kids Expo Exhibitor Web - Briefing

How to Have a Positive and Productive ABC kids Expo Exhibiting Experience

Download the Workbook

Watch the Video

"Ask the Tradeshow Expert" Q & A

ABC Kids Expo has made special arrangements with Jefferson Davis, America’s leading expert on trade show success. You can submit questions on any exhibiting topic. Mr. Davis will respond personally within 48 hours. Submit your question now!

Critical Show Tips

The most important thing to have when attending any show, especially your first, is a positive attitude. Here are just a few tips:

  • Give yourself enough time to execute an effective exhibit: Many first-time exhibitors’ sign up for shows too close to show time. Ideally, you should sign up at least six months before the show to give yourself time to plan and pre-pare for a successful show experience.
  • Lay a solid foundation for success: Many exhibitors rent space; send the exhibit, people, products and literature; and hope things work out. Successful exhibitors ask this question before the show: “At closing time, and within 90 to 180 days after the show, how we will know we were successful?” By determining in advance the specific outcomes they desire, they can create plans for achieving those outcomes.
  • Read your exhibitor service manual carefully: This critical tool, which goes mostly unused, will answer many of your questions and direct you to resources you need to execute your exhibit. A key piece of information you’ll find in this manual is order-deadline dates’ missing them can increase your costs by 40% or more.
  • Don’t throw a party without inviting guests: Only 15% of exhibitors use targeted pre-show marketing to identify and attract the right people to their exhibit. Be one of the 15%. The competition for an attendee’s time is fierce. Successful exhibitors get on their target attendee’s “short” list before the show opens.
  • Prepare to start the real work when the show closes: Exhibition-industry research finds that only 13% of leads are followed up. This costs exhibitors hundreds of millions of dollars in unrealized business. Whatever you get at the show in terms of orders is just the tip of the iceberg. For most companies, the real product of a tradeshow is qualified leads.
  • Don’t judge a show from one attempt: it is virtually impossible to meet all of your prospective clients at one event. If the attendees at a show match your customer profile, you should commit to at least three consecutive exhibits before making any judgment on the show’s value to your company. If you have brought a good-quality product or service to the right show and you are doing all the right things, there is no way you can fail.

More Tips

Exhibit Hall and Booth Configuration Basics
What to Bring
Move In and Setup
Media Kits/Promotional Materials and Sponsorships
Tear Down and Move Out

Hot Topics

The Most Overlooked Key to Exhibiting Success
Planning to Win: Will Your Company Exhibit By Hope or By Objectives?
High-Impact Pre-show Marketing
Staffing for Success
Closed-Loop Lead Management
Exhibit Measurement Made Easy
IAEE The Exhibitors Handbook

The ABC Kids Expo management staff and our contracted service providers will do everything we can to assist you and help make this show a rewarding experience. If at any time you have questions or concerns, we urge you to call us at (210) 691-4848.

We look forward to meeting you.

The ABC Kids Expo Show Management Staff

 


     
               
  EXHIBITORS BUYERS SALES REPS SHOW INFO  
  Register for Exhibit Space Register to Attend Register to Attend Show Schedule  
  Exhibitor Prospectus Confirmed Buyer Login Confirmed Sales Rep Login Show Policies  
  Booth Specs/Pricing Buyer Tips Sales Rep Attendee List About ABC  
  Confirmed Exhibitor Login Show Specials   Contact Us  
  Modern Child Buyer Attendee List OTHER ATTENDEES Travel & Lodging  
  Naturally Kids Register to Attend The Virtual Show  
  Maternity Square Show Directory & Attendee CD  
  Sponsorships MEDIA    
  Advertising Register to Attend INVENTION CONNECTION  
  Made in the USA Showcase Confirmed Media Login Register to Exhibit  
  New Product Showcase Media Attendees List  
  Runway Show Reserve a Media Bin  
  IAEE Guidelines Sponsorships  
  Exhibitor Policies  
  Exhibitor Services  
  Exhibitor Success & ROI Center  
    JPMA Information          
 


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